Your Website is A Paradise What I Learned Persuasive Picasso Art Design
Placed in Website Design | March 23rd, 2010
When singer John Mayer sings his romantic song “Your body is a wonderland”, I can not help but think of web sites and usability. As a usability consultant, I see the devotion to his lover, and the time spent discovering all the details of his being as how most web designers think we approach their website. When the lyrics arrive at “Take all your big plans and break ‘em This is bound to be a while, I began to laugh. It reminds me of Amazon.com. I’ll explain why”.
If you have three hours to travel?
Home puzzles like Amazon welcomes me personally by name, speaking in gentleness is selling. We have of course taken previously. It made recommendations to me. There is good publicity, screens look like in school auditoriums, where you know you are something is cool or gross, unfolds before your friends. This announcement not tell me what I should do to make it disappear. When I clicked, I am immediately redirected to the website to a targeted area. It is my gold box, and my list of wishes and 15,459 links to things I could buy. All this is shown in the first few seconds after my arrival.
Each time a Web site introduced me to attack too much, too fast, I often feel overwhelmed, or angry, and leave the page. If Amazon was a person with a real body, I probably would not like him long. I want to find the physical Amazon pushy, invasive, greedy, selfish and probably a hypochondriac. But I have most of my Christmas shopping last year. Why? How Does Amazon experience that allows convincing?
To understand the theory behind the type of design uses Amazon, thousands of copies of e-commerce sites, I turned to another way of seeing and a different kind of art. The kind of cubism, Pablo Picasso painted seemed to agree.
The experience of seeing
People react to web sites the same way they respond to art. They come with hope. You see, what they want to see. It is on web design, to show them what they can not find, or they do not know they were seeking.
I recently visited an art gallery opening night reception. I know the artist and his family. Standing before a room of his colorful scene of a person entering a store from a charge of New York City Street, he has done things for me. The brown brush strokes is the back of the head of the woman when the person enters the store. Note the hand on the handle. “The colorful canvas Insights point in the life of the city, such as panels, lamps, clothing, people and buildings. I started honking cars and imagine I breathe smog fall. Surprisingly, no examples clearly defined. The artist drops hints and the rest to your imagination and emotions on the left. You see what you see. I know I see the picture differently than others see, because I can hear their remarks.
So, my friend, the artist says, because the experience of my father, I see everything differently.
Several years ago, at the age of 19 years, my friend came home, his father has bled to death almost missed a major surgical procedure in which it was released too early from hospital. His chest literally re-opened and held my friend with his bare hands, when the family members received medical attention. He saved the life of his father. Since then, his art took a new shape. From this point of view of the artist, everything is there for the moment, all the time. We see this as a rule, piecemeal, and then miss the most, what is it about us.
This struck a chord with me. If a home page, for example, currently all Web site offers both? Is it possible this is by offering hints or wise to leave it soft enough for the imagination of visitors want to stay on the page until it all comes to light
It was an experience that led me to Pablo Picasso and a link to web design. Pablo Picasso said that only come through our consciousness of things into existence. We are generally not aware of until it has something for us.
Awareness, experience and strong architecture
Impressionist art is not about painting objects as they are perceived, but more on the experience of seeing them.
Andrew Chak writes in his book, Submit Now: Designing Persuasive Web Sites, “it is our users to view web pages before when they try to do something. Each page allows neither they nor put forward in the process a step backwards. If you have gaps in the functionality of your or you can not draw conclusions about your users do not expect that they understand.
A solution for the management of Web site visitors to important pages or elements is desirable through persuasion and place. given example, if a product is developed, will be some thoughts on the man’s response, or experience in dealing with it. The same is true for websites.
Amazon uses techniques of persuasion. Remember the movie screen ad? When clicked, it made me express deep into the site. Other web sites use content marketing writing skills to keep you interested enough to continue. Better still are embedded links in this text.
In comparison, the home page of Google’s interface is minimalist and simple. However, someone noticed they are not all that Google does come out, so they designed Soople.com which lists efficiently on a single page. No extra clicks. No navigation to learn. The tasks are clearly presented both for instant access. Someone at Google forgot to read Andrew Chak Principle No. 4? They know everything about your site, but users do not know.
The Amazon and the design approach Soople quickly put the user in the Web environment to experience, not just watch and see how it works first. This, as we like to experience art.
Working group
What is the best design for your site? Bid to choose the salad and tomatoes plop on top or set a buffet table of dishes, organized by food group, and leave men?
Picasso said: “I paint objects as I think, not as I see it. The development of Cubism allowed an overlapping and interpenetration of aircraft on a screen. Thus Picasso offers an overview of its subject, as my friend and artists could paint and capture the layers of human life on a piece of 8 x 8 paper. It is not always easy to know where a painting by Picasso in force. The view is, just time.
It is not always easy to know where a website is in force. Each visitor has a different mission. Chak they called “browser, peer trading partners and customers.
Mathematics and found inspiration on Cubism and the concept of continuous dimension of consciousness or what we call three or four dimensions. Jason Edward Kaufman wrote in his essay, pioneer of Cubism, in particular, is Einstein’s theory of general relativity of art its first artistic expression Cubist. The plot of an object in a field and defines the point of view moves artist suggests, as Einstein put a “space-time continuum” whose composition depends on perspective.
Bring the idea of being able to have different experiences of art and give you an array of different areas of your experience is something that applies to web sites and on the basis of Cubist art. How do you want a site continues dimension of consciousness? In other words, how can we keep people on your site, whatever their original intent? Regardless of the fact that their intention is just to scroll, or evaluate the site? Or, to complete a transaction or a return customer?
This can be done during the planning phase of the site, by appropriate measures for the distribution business, user and site goals. Write them in detail. You can follow my web site requirements, if you want. After his very useful paper can.
As you move toward completion of your site, you can test it to ensure it meets the requirements of origin, and not to lose. Selling custom furniture on your website is a business requirement, which could not be achieved if you also Google ads on your homepage. While ads can earn money, they will be able to offer potential customers to return the furniture.
Also consider what point of view we are responsible for the design. Is it you or your visitors? If an artist to paint, rather than on who the final product, or see what they do is a web site owner with the reactions of viewers to visit the affected site. The designer must take into account the identity of visitors and what they want to do on your site.
How do you assign a business, users and site goals? Think in terms of generating functions, both internally and for users. A requirement of business can be conducted to obtain. The task is a form, or call for staging action, click on the paths of products, purchases, selling items of inspiration.
A user may be the task of finding a representative of the client company, speak with a product. You can e-mail or a phone call had expected, and made a contact form, and put your phone number on the site. But how did you make it easy for customers to identify and describe a product page on a page so that customers can call or e-mail to communicate properly? They do not say it’s 5 clicks in that category after you go to the second part of the third button on the left.; This will not only confuse your customers, but also customer service.
The site is to convince the target and make every task easy to find and execute. No matter how busy the design appears when tasks are clear and easy to understand and use, remain the visitors. By focusing on his actions and reactions of the creation of task assignments, manage both a salad or buffet approach to make it easy to use.
What a lovely hat you wear
How can you ask someone to see your site the way artists like people to live their art? They bring to the user in the scene. Entering the enclosure of the site.
At first sight, when we meet someone, we scan its appearance. We make some judgments about who and what is the person, and, perhaps, if
they left. We have less to go, how and why. Dating help. This drink works in advertising. For each page of your site, an introductory paragraph that quickly and easily be sufficient answers to these questions.
Google does with I’m Feeling Lucky. They were immediately invited inside you, little kid with the gesture. The cheerful colors of the logo is not hurt. The big “O” like eyes, eh?
Amazon does everything but make me a cup of espresso. Their home page to learn about the names of at least five times. Other words are, as in your, your releases and news for you. Most sites use what is new, and us. Amazon loves me, so I buy things from them. It’s that simple.
Blog writers also seduce us by sending us into their world and give us everything. They all share his navel piercing, what they think their neighbor’s motorcycle shock them out of bed at 6:30 each morning hours. They describe these things so wonderful that you twist to the thought of poor belly button and you can hear the roar of Harley in your head. We love our personal dramas. We believe that, no, we know everyone.
As the art of Picasso, and others want to know something even if you do not understand at first.
Which artists teach me
For months, I tried to find something that was troubling me site usability, especially the old question, why some Web sites sell and others do not?
I failed when I started with the characters in the user usability testing. Looking at my process, my clients realize the importance of their visitors, is when someone is not what he or she needs a laptop and cell phone in twenty minutes a train ride working so bumpy, it is a potential sale lost.
Picasso helped me to see how we can attract the attention of someone, even if there are several levels of thought streaming in.
When my friend told me the artist: “I see things most people miss” during most daily tasks such as opening a door or in his painting, in order to a window, Toy Story, I began to understand. His pictures are the missing pieces in our opinion, we fly every day. His art, like Picasso do with layers, with a hint of things that make you curious, and details that you make in the moment.
Conviction and opportunism in the design of web pages are in the details. You are in the order and delivery, and more than anything in the experience of interaction. They are the inner cosmic connection between the website and site visitors.
This is different from each other sites and makes some of them functional and productive work of art.
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