You Got Me To The Search Engine
Placed in Website Tips | April 7th, 2010
You’ve probably heard of the movie, Jerry Maguire, with his famous line, you had Hello. Jerry Maguire was luckier than web sites that we find in the search engines. Many sites do not attract user devotion at the first word, let alone after scanning the home page.
How many times this scenario happened to you? You perform a search in a search engine or directory, reviewed the results and found a description of the page you are looking fit. If you see click on the page, the most promising, will in general on the site of the house, where one or several things could happen:
The first page loads slowly because of too many graphics, dynamic applications or scripts
2nd There are words on the page that you will not understand.
It promotes third products or services not mentioned on the description page of the search engine.
4th products or services not related to what you are looking for.
The fifth site amateur appearance and you are unsure about things like customer service, user privacy and security, experience with the product, or other matters of credibility.
The sixth site is so busy that you do not know where to go, or distractions you forget your original task.
7th Something that is off, like swimsuit models do not resemble you, pictures of their business idea, not women, or living things.
An eighth annoying ads appeared, click on that you had to leave, so you can read the content below.
The ninth page loads, but your radar foam items beeps like crazy or display pop-ups and warnings.
10th You need a magnifying glass to read the content.
If a keyword search returns a page inside, perhaps more frequent frustrations that people’s website on disk. These include:
First there is no navigation for the rest of the site.
Second is navigation, but not visible, easy to find a link on the homepage and main site.
A third link “service host”, but no sub-navigation, so that the user must start early to know where they landed inside the website.
4th Link labels do help explain what is happening on the site so that visitors can not click on to be inspired.
There is no fifth click for the proposed road. could be, for example, if the page is an element, it can be useful to say, Did you find this article useful? Here you can find other items that might be of interest.
We often forget that search engines index more than our home page. Often stumble into our websites looking for other things, the link from another site or receive an email link from a friend. The launch site is not always home base.
So how do you own a website accessible in a room full of search engine results? First, make sure your title tag is correct. Each page needs a unique title tag for the content it represents. The homepage is a presentation page, on a lead target, which often focus your keyword largest (s).
Then write a true honest description, not all hype and the cult boasts, what is the size of the website. If the site is to sell something, sell what they can? Does he specialize? Avoid words such as unique, surprising, and special, because, frankly, makes all these claims.
It is important not tagged with multiple keywords in your title and description, as they appear in search engines like your site or page description. When read by humans, they have no meaning. People are more intelligent. They know what you are trying to get a higher rank, but this does not mean that your site better, the lowest in the search results.
Whether a home page or pages inside, there are several ways to attract attention or arouse curiosity so that your visitor is a potential customer, or simply finds the content interesting enough to continue, around. My favorite part of the discounters are the screens they throw in elements of liquidation or those.
Oh yes, I forgot that I needed “type products. You can do the same thing with your site. Just the nail clippers, tape and calling cards from the front, where it is easy see. In other words, remind your visitors, because what do they do not know they came.
The goal is to try some other ideas:
First Give a good reason, your site into force. Do not expect someone to take your word for anything. Incentives.
2nd Place a visible text link to your sitemap on every page. Even your local mall has a map with a pointer you are here.
Be coming third and descriptive images. If you sell footwear, see the tread. When you design and create your own crafts, show close-ups of details and quality workmanship. Furniture looks great alone, but can easily be crossed with a local woman legs? The sunglasses online you have probably filled with shades of the brand, but what kind of faces they see right? I have difficulty in buying artwork online because I can not visualize dimensions are in my head. A picture of a framed version hanging in a room with furniture, is to help me understand what I am trying to acquire. In a virtual world, you need to sell too much trouble, that people can not touch or see in action.
4th Place words such as sales started, use the first time, to learn more, try to buy now, free download, we supply and costs, both your pages on the site. This is what the user searches.
On your fifth home, an introduction and suggestions for your visitors might do next, depending on their needs.
Search engines can only bring a visitor to your door. It is your duty to catch them by hand, and invite them to show.
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