Text of Your Site
Placed in Website Design | October 8th, 2008
Back to basics. Remember great design, good texts is the key to a clear and intuitive.
Are you losing business because your website? More and more customers are in demand on the Web to decide where they spend their money because it is fast and comfortable, and they can jump from site to site, instead of walking from the registration record.
Experienced Web clients is not necessary, patients, studies have shown that you need for a potential customer very quickly, their simple, fast access to information they need. Otherwise, they are just the place.
Quick and elegant design features are important, but it is not, make sure your site is well structured (intuitive) or German (Clear).
First Reading
The real message on most sites, creation, and so it is advisable that the letter should determine the structure. Unfortunately, this is not the usual case. Most businesses choose the structure and design of their first website and try to adapt and circumvent the letter, of the structure. The flight in the face of the general. If you talk to someone, structure your speech around your staff, not to decide on a structure and then edit the message. That is to say exactly you need to think about what you mean, before the Web site. Maybe even write it first, then use the message to determine the structure.
In the decision, what to write, think about what your client wants to know, but what you mean. It is a subtle difference but it is the key to a potential customer.
Most customers want to know the basics:
What do you do?
What benefits can you?
Why should they choose your product or service?
What does it cost?
How can they contact you?
Where are you?
Brevity and clarity
Your site is responsible for communicating a lot of information can be obtained and, worse still, you have limited space. In the ideal case, your client is not for the page (keep all your data in one window) and the unique vision of data must be at the opening of more than words. The design and navigation elements to about a third of the window, and you would have a little room for a space (you do not want to overwhelm the customer). Typically, you must wait for nearly half the text window.
How will you adjust all your information in such a space? This is in the letter of capacity – Choose your words carefully examined.
Web pages can be a very strong piece of sales collateral. They reach millions of potential customers for as little as a few hundred dollars. Unfortunately, your competitors are doing the same – a “level playing field, but there are many players.
It is important that your message is structured and well-built, otherwise your site is chaos and no one bothered to read your business. If your message is clear, your site is simple and easy to use. It is in words.
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