Website Color Selection Efficient Combination
Placed in Website Tricks | July 30th, 2010
An aesthetically appealing color scheme can make or break your website. After all, in color advertising accounts for 60% of advertising is the acceptance or rejection. Therefore, color plays a central role in determining whether a potential client choose to conduct the business with your company. A web designer must ensure that all the colors of your site to work in harmony, without the client’s identity with other online marketing work.
Quick rules of thumb
• Stick to 3-5 colors in the design of a website
• If in doubt, use the background color of white and black color text
With your company logo colors
If your company has already designed a logo of a professional – wonderful! This is the best starting point for choosing your website color scheme. You can choose to add the exact colors of your logo, you have found some or even free use of color. But it is important, not too far to keep the colors of your logo for your company’s identity consistent.
Color Sets the Mood
The colors of your site are important because they can trigger different emotions of your visitors. Colors can make us happy, happy, angry or sad. Here is a list of colors with the corresponding moods they evoke:
Warm colors
Red: aggressiveness, passion, strength, vitality, Pink: femininity, innocence, softness, health Orange: fun, gaiety, joy warm yellow: positive thinking, sunshine, of cowardice
Cool colors
Green: tranquility, health, freshness Blue: authority, dignity, security, loyalty
Purple: sophistication, spirituality, high cost, royalty, mystery
Neutrals
Brown utility, earthiness, richness and subtle oak White: purity, truthfulness, being contemporary and stylish gray gloom, authority, practicality, corporate mentality Black: seriousness, distinctiveness , boldness, being classic
Choosing a color
If you understand the colors and their meaning, the next step, choose a color scheme for your site. Here is a list of different types of color combinations:
Monochromatic color schemes using a single color. Changes in the brightness of the color chosen can be used to create the meaning of different colors. Monochromatic colors go well together, produce a calming effect, and are very easy on the eyes. The disadvantage is that it can be difficult to achieve the main points highlighted on your site.
Analogous colors using the colors that are related but not to the same combinations create visually appealing. Selection of this type of color by selecting colors that are close to each other to achieve the color wheel. For example, a selection of blues and purples and reds and oranges a good combination analog. One color should be taken as the dominant color while others are used as accents.
Complementary (or contrasting) color of two colors that are opposite on the color wheel included. This combination is most appealing when a warm and cool colors. For example, red green or blue work well as contrasting colors. With a color for the background, and its complementary color to highlight key elements will be the dominant color and color contrast. A word of warning: it is concerned both for the human eye is difficult contrasting colors. Therefore, it is best to avoid strong contrasts with background colors and text.
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