Should Generating Revenue from a Premium Web Site Be The Motivator?
Placed in Website Tricks | February 13th, 2009
A pure sales site has only one purpose … to generate as much revenue as possible at any cost. In other words, your experience – good or bad – is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to a sale.
How many times have you gone back to buy from a website you’ve had experience with a lousy? My guess is not very often. I know I not. How many times have you gone back to buy from a website you’ve had a great experience with? What was the difference between the two experiences? Do you think the website you had the great experience with a customer oriented this site? And, it might be the other website you had the bad experience with sales which focused website?
A business can survive very long if it’s prime motivator is purely focused on sales and revenue. Sure, it may last for a while, but not long-term.
As marketers and webmasters, we must strive to create a long-term business relationship between ourselves and our customers so that they will continue to buy from us for as long as they have a need or desire for our products or services.
No One Does It Better Than Amazon.com
Arguably, http://Amazon.com is one of the largest customer oriented businesses and successful website on the planet. They are proof that “build a customer oriented website and they will come.” They go out of their way to personalize the shopping experience for every single person.
When I visit Amazon.com, I see a very different selection of products than Linda, my wife, sees when she goes shopping. I know what they purchased in the past and understand my buying habits. They also understand that my buying habits are different than Linda’s and are different than yours. Thus, they tailor the individual experience for each of us. It makes us feel like the site has been designed around our specific desires.
Amazon.com has gone to a tremendous amount of effort to our individual experiences. Why? Customers are their prime motivator. It would have been easier and cheaper to build a strictly oriented sales, sales motivated website? Sure. They would be the most successful website on the planet if they had done that? Do I really need to answer that?
Customer Oriented, Motivated Customer site
Okay, so you get the drift of where I’m going with this. You may not be out to kick Amazon.com from the top of the ladder, but the principles are applicable to any website if you are a product or selling millions of products.
With that in mind, you decided that your website is going to be customer oriented whereby customers are the prime motivator and your business will revolve around their satisfaction.
You already know from past experiences that your customers will go back to websites where their experiences were positive. You also understand that the web’s a finicky place and it’s a “one strike and you out” business environment. Therefore, you are going to develop your web site using your own experiences as a customer as your guide.
What did you or did not like about the websites you’ve done business with in the past? What brings you back to the ones you’ve had good experience with time after time?
Give Your Customers What They Want
Customer oriented websites will win out over every sales oriented sites time and for the long haul. Develop your customer oriented website to ensure a satisfying experience them and they will tell you about their friends and so the word gets around. Pretty soon your site will be flooded with friends of friends of friends who will all become life-time customers. Lots of happy, satisfied and paying customers means long-term prosperity and profitable business. Enough said?
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