Placed in Website Tips | May 4th, 2009
They put a retail store, advertising in your local newspaper, you get customers in your store and you will receive payment at the checkout. Creating an online store … and how customers? How to get the payment? The concept is the same, but the steps are different.
Step 1: Create your site
If you do not have a web site design skill, you can hire a qualified web designer to create a site for you, or you can get an online site builder. Remember, like hiring an architect and interior designer in relation to the creation of a store in business.
With a web designer
With the services of a web designer, you can single-site and Web site templates for your specific needs. A Web developer can also team functions such as Flash or programming header for your site. If your business image is vitally important, a website customized, professional image on the right is a must.
Use a Website Builder
A website generator online, the budget is to be done. Site Builder With programs such as Site Studio, your website, you can in minutes. A step-by-step, you can create a menu layout and colors, and then a description, a logo, and content. Your model may not be unique, but your content.
Step 2: Setting up an E-Commerce Shop
Browse your customers on your site, highlighted items, then to pay. If you are an e-commerce shopping cart, you can use a path for your customers for their purchases at the checkout. The program of your choice you can for your products in the database and allows buyers the choice, where they click on “Add to Cart” or something similar.
Two baskets, MIVA Merchant and osCommerce, both, you can do for these tasks:
Add, edit and delete product categories and other information
Set of taxation and control
Payment of many online and offline payment
Bill customers
And much more
osCommerce
osCommerce is an open-source program. Shop owners can shop online with osCommerce for free. For small businesses, it has all the features you need to shop online. OsCommerce is less than that adaptation is not easy, and online stores with osCommerce tend to be similar.
MIVA Merchant
During MIVA Merchant with a price of $ 995, some web hosts offer MIVA Merchant licenses with their hosting plans. Miva If, as your shopping cart, you are sure that your website with a host of support for Miva. The learning curve is steep and requires care by people who know how to work.
With the price and long learning process, you get more features, and you can not program. Add-In-Modules can be purchased in a series of tasks. In addition, strong support from the Community, in the user group forums Miva.
Step 3: For a Merchant Account and Payment Gateway
If customers come to the checkout, you need a way to make payment to the credit card account in your bank account. The method is based on your sales.
For High-Volume-sale, e-commerce merchant account and a payment gateway for your needs. A merchant account provider authorized the transfer of a deposit in your account and, on the other hand, a payment gateway passes the information on your client’s financial institutions.
Most merchants accounts fees, taxes, monthly fees, charges and explanations. Transaction costs are less than you pay with a processor of credit card third party such as PayPal. With all costs, but the total cost is less, as a general rule, if your monthly turnover is around one thousand dollars.
Medium and low volume of turnover, PayQuake and PayPal are viable options.
PayQuake
PayQuake Merchant Account offers three types of selection. Although all require payment gateways, two smaller plans have no monthly minimum. You can upgrade to a more or less, if your needs change.
PayPal
PayPal is a good name. Customers can pay by credit card via PayPal or by wire transfer of money, which in their PayPal account. While the costs per transaction are higher than merchant accounts, there is no installation or monthly subscription, and you do not need a payment gateway. You pay only if you have any financial transactions.
For more details on these options, see Website Source hosting solutions: E-Commerce.
Step 4: Creating a secure environment for
Secure Sockets Layer (SSL) certificate enables reception of the credit card information from your client. If a payment page is compatible with SSL encryption of data on the data, a small picture of a lock appears in the lower right corner of the screen.
Some hosts offer SSL certificates as part of the hosting packages. If your web host package is not SSL certificate, you can individually.
With PayPal, no SSL certificate is not required.
Step 5: Creating Traffic
Your products are in your new store, your shopping cart is set up and ready to use, and you all for the possibility of receiving payments. Now all you need are customers.
This is marketing in
Register your site in search engines.
Insert your site.
Tap the name of your business to your customers with a regular newsletter.
Add more content to your site, for expenses.
Watch the traffic on your site to see where and how can the most important for the movement of content areas.
For more information on these pages:
Do-It-Yourself engine optimization search.
Promote your area.
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