Placed in Website Guide | June 27th, 2009
A few years ago, search engines has been the placement of the average value of web designers and / or Webmaster. The webmaster is just a website in search engines manually or with software that is generally available.
The relevance of keywords is largely a matter of link popularity and the Webmaster a simple keyword meta tag on each page of your site. The system work very well, or it seemed. It is no longer the case.
Today, the model in major search engines like Google is largely irrelevant, even if it is a complex mixture of PFI (pay for inclusion) and PFP (pay for performance, sponsored links, PPC ads ), the presentation of complex information.
The current methodology
In the current state of the Internet Economy, demanding and complex programs – called spiders – surfing the Internet to get the source code of web pages. You sort the complexity of formatting tags web script programming, multimedia, page titles and content that the user can not see, to determine rank on each page of your site for each word and password combination it finds.
These spiders index the words on each page and the engine of the database, they can be considered as keywords for search engines research. In this new context, highly developed software programs to analyze the different search engines ranking algorithms and how they selected pages at the head of the position of search engines.
This led to a big industry of SEO (search engine optimization and marketing) experts and specialists SEM firms.
What is the offer of sale of keywords?
If correct, SEO provides a return on investment than almost any other sales strategy (online or offline). Position in the search engines for high positions (SERPS), is a good way for the first time visitors. Position in search engines can not determine in large part, the “scope” of online marketing strategy.
The commitment to this fight, that all the time, since the number of users increases in line – only the United States approaches 100 million – over 60% of users, spending about 48 billion dollars per year for online shopping (Greenspan, 2002, cyberatlas.com).
Broadband prices in Germany and the sharp decline in the share of the Internet takeup very high, Australian consumers shows the same enthusiasm for online distribution. Unfortunately, many potential buyers – some say as much as 70% – to abandon, because they can not find the right pages of the shop, because bad keywords indexed or the actual place of bad navigation and design.
If a company plans to improve its positions in search engines, they need to understand that optimizing your site for the search engine is not a One-Shot offer. It requires monitoring and adaptation for the future of competition and changes in search engine to show how they rank websites.
Each function web sales plan should be:
(1) promoting your website on the basis of the (optimized) of your website and market knowledge;
(2) the use of data that the average user actually search engine looking for information on your website – including other terms, synonyms, common phrasing, etc;
(3) Add the internal and external link with Building websites and relevant keywords;
(4) Regular reporting on search engine positioning, visibility and the Internet real visitors Statistics / Analysis and recommendations for improvement.
Every serious website owner must be a sales site plan, is certainly more than one application or Reporting Service. Set a monthly budget and take action.
We have a lot of our clients benefit from the ongoing relationship that we developed with them on our sales site plans. Many ranking page 1 on Google, Yahoo, MSN are not uncommon over time as we monitor and optimize their websites for search engines.
However, in almost all cases, the client would never have reached, and then the high ranking, if it has not had someone in the way of how their website Ranking, and changes, if necessary .
It is like advertising in the Yellow Pages properly. If you only pay for your ad, you do not have an entry in the book, and, finally, calls for your creation to fall as people update to the latest edition.
SEO / Marketing is the same. The Internet is not static – it is always updated and developed, and therefore for your site, and for good places for keywords that are important to you, you have someone to work on a regular, perhaps even as they respond to changes.
The return on investment (ROI) of a good SEO / SEM services is very high compared to traditional advertising and marketing. Google statistics, research is advertising, up to 20 times a better result, compared to (for example), Direct Mail. For each company, money for advertising, these statistics should interest EXTREME! After all that companies do not want to cover the costs of acquiring new customers?
That is what SEO / SEM ventures are expected to be on! Well, at least in our society, we are – I can not talk about our competitors. Before renting an SEO / SEM firms, asking what his plan is underway to optimize your site. If it does not have a plan in progress, not walk, the next exit and attach to your money.