Keywords, Competition and A Number of Detection, The Algorithm
Placed in Website Design | February 25th, 2010
By following these steps, you think the best kept secret – see the search algorithm. Remember the movie “The Matrix?” The matrix is, you can not see. Thus, the search algorithm.
It is easy to pay for optimizer search engine to make your pages some ranking power. Unfortunately, the time factor is inherent to climb the ranks, your money may be longer before knowing if you have your money well spent.
There is no magic pill
Forget every ad, you will immediately see the number one search results or automated this or that. Most are scams, and those who have not received, you can position, but it will be very short.
Optimization of search engines is an ongoing process. Achieve and maintain a high rank, especially in the highly competitive demands of keywords, a permanent maintenance. If you find a legitimate SEO firm, it is well worth the money to pay their monthly maintenance and let them continue to play after the initial project. At least 6 months or a year you are.
In this article we examine some of the complicated and complex tasks of optimizing a page for long term filing. You learn to read between the code and content to determine what is necessary to help you reach the summit. As a number is easy to say, but very fast, too heavy when you watched tens of thousands of pages you want in its place. How can you start?
The starting line on the way to the first page SERP (results of the search engine) ranking is not as blurry as you might think. In fact, you can discover the starting line, route, and know all the scenery on the way to the finish line without knowing the algorithm of search engine.
STEP 1 – Your keywords are the culmination of an exhausting day’s work
When you invest in the stock market you know how much research and thought goes into choosing those securities. Now, take the same effort and multiply it by three. How much planning and revision your keywords should be.
A simple, broad key competences phrase like “shoes could hypothetically” They bring in a stream of different searches. Women’s shoes, baby shoes, sneakers, heels, etc. If you can somehow resolve into a good ranking (which does would hardly be possible), you would have more traffic on your site that you can handle. But traffic is worthless, it is not, it’s going to end. Chances are, you were not the goal.
Your keywords must be focused and precise, specific, what you sell. With a phrase like “Gucci mens black leather loafer” will bring targeted to your site. You can not reach as many people as the more general keyword, but people who just sell you a much deeper interest in the specific product.
You have much greater chance that a specific conversion to a sale. Your keywords are your magic beans, your chances of winning lotto numbers, your Energizer Bunny, your sales force, what you want to call. You must be perfect.
STEP 2 – Want to Be Number One? LOOK AT, which has already
Analysis of competition, no SEO book can provide.
Now take your keyword list and enter a type of search engine. Who comes in first ten results? The company is number one, because they most closely matched what the algorithm of search engine, it should be number one. You can learn a lot from them.
A. Internal factors
Use this number for a page, and other top 9 pages and study them, look for code breaking. You are in the first half of what is needed to access in the first 10 pages for your particular keywords that rank search engine. The list of what to look for is enormous.
Studying the Internal Factors on a page takes them apart to see how it is composed. How it works, but statistical studies on the precise construction and interpretation of words and phrases related to each other in a page.
Start with these areas:
URL, page title, Meta description, Meta Keywords, First sentence on the page, body text, bold or highlighted phrases, H1, or other tags, Alt Tags, Navigation
In each section, check out:
The keyword density, how many times your phrase and each word in the phrase appears, the text around them, cons
Where and how often the same sentence, the words in different sections
The word and the position of first character of each word of each
The total number of characters
The total number of words
The quality and content of thought
Beginning with these comparisons, you must be very busy for a while. A spreadsheet is very useful. Some commercial products are also available that can make this task much more difficult as possible. Keep looking for other reasons and differences. You want them in your own page Copy. DO NOT copy and steal. They want models who are imitating this page is for this position. Then move to the analysis of external factors on this site.
B. External Factors
External factors of a web page with links to or from within a Web page, both in the same place, and through the Web. This analysis usually takes more time, because it is more dissection of the pages on which you try to optimize.
In this analysis, as well as internal factors, which do you want to compare your page compared to the first 10 competitors, the similarities and differences. Here is a list of criteria to begin.
Number of internal (to the same site) to this page
Number of External Links
Number of links on this page * (see details below)
The link / anchor text keywords that are used and where
Google Page Rank value of incoming links
Alexa Rank of incoming links
* To see a list of links on a Web page, enter the following searches on Google, MSN and Yahoo “link: www.domainname.com. Google tends to only a small portion of the program links back, but MSN and Yahoo will give you much more pertinent data.
Now you want to compare the contents of each of these sites, giving them a point. Is this the same theme, the context in which the connection is yours and where. Subject of intense debate, the consensus is that Google Page Rank does not mean what it was. However, if by no means a measure of relevance or “important” is a place, it should consider more carefully who are the sites link to a page rank high.
So the doctor TOOLS
Well, it really makes a lot of work to do together by hand. There are programs that help identify some of the digging and mathematical calculations for you, densities and organizing information.
Tools like this are definitely ones a professional SEO will be in its arsenal. But remember, these tools are not miracle workers. It takes a person to evaluate and realize connections, similarities, draw conclusions and interpret the data. Then you have to extrapolate from these data.
Remember, you want better than any site you try it. To do this, you need to draw some conclusions and some conjectures and a link to more websites.
Final Thoughts
You have access to the inner workings of every page you want to fight. To learn from them and do better. This process is not a single bullet. It is not yet complete. Check your keywords every week. Do not the same people still rank among the top ten?
Some have probably moved. Also, remember that they will keep their positions. If you want the ranks, you must spend time and do not pay at once, or have someone do it for you.
Think not always someone who says they can guarantee any results. And they wonder how they optimize your pages. If you say something like above, then you probably have someone experienced and honest. Your money is well spent and you will quickly recover.
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