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Color Graphic Design

Placed in Website Design | January 18th, 2009

Color is everywhere and gives a message, even if we do not achieve it. During this communication may vary depending on culture to pay even know what colors “say” in your own corner of the universe, and even, ie, color to your target.

If you do not think that color speaks only the words “red and green means —- mean?” even a child to know what red means stop and green means go. If these simple ideas for all the work of a certain culture or market, which could mean, to design your website, brochure, produced or if you know, some of this information.

First, with foundations. The color palette. We have all seen. The color palette displays the basic colors, each wheel is different, as in many shades of each color is displayed, but they are essentially the same.

Color harmony, colors, well together. These are the colors, side by side on the color palette. How blue and green. Regarding the clothing of those colors correspond to another. Instinctively, most of us, what colors go together, if we dressed each morning.

Full color, colors, the other, they are complementary. These are colors, the colors in reverse. How blue and orange.

Color, the colors can make or new step forward. Remember that some colors seem to use as blue, black, dark green and brown. Other colors seem to step forward, as white, yellow, red and orange. That is why, if you use a bright orange, it may seem background, the fight with any text or images that you have on them. The orange is increasingly seem to move forward.

Now you have the basics, it let’s go further. Only because the colors go together and complement each other, does not necessarily mean that you want to use on your project. I opened this article with the importance of color is now an example Remember, this is an example of Western culture.

Color Survey: What respondents said colors mean to them.

Happy Price = yellow = value Brown

Good performance Pure White = red (tomatoes)

Good Luck reliable blue = green

Good tasting = red (tomatoes) = black high quality

Purple nausea dignity = = Green

Technology Deity money = white

= Sexy red (tomatoes) = Bad Luck black

Mourning = Black Favorite color = Blue

Dear gold least favorite color = orange

That is to say in the development of your project, it is important to know what the colors mean. You can now see why a black background with green type would be bad, also almost impossible to read, if your target is of the opinion that the mourning black, green and makes you sick. There are exceptions to every rule, of course.

So you can insert some research into colors, which in your target. Colors, the attention of a teen would probably gnaw a senior and colors, appeal to the elderly would not be a second glance of a young person.

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