Big Business Web Design
Placed in Website Design | April 1st, 2009
If you think that the success of companies in the world, the names in mind? Is very likely that the consumer-oriented giants such as Coca-Cola, McDonald’s, Sheraton Hotel, Disney, IBM and General Electric. Not only do they have billions in advertising to buy their way into the head. They offer products and services with which that part of your life.
But if you think the success of Web sites, names in mind? Names like Google, Yahoo! Amazon, AOL, Kazaa (for more or less), and Hotmail.
The late 1990s, Mantra on the Web as embarrassing, as the technology to destroy traditional companies, was overestimated. But a decade and a half to the web-existence, it is clear that world leaders from outside have been on the Internet.
The biggest shopping-page but is not walmart.com amazon.com. The largest card page is not randmcnally.com but mapquest.com.
Incumbents have generally only been able, that their way in this market through acquisitions (like the Microsoft purchase of Hotmail, as a basis for the development of MSN).
Why, with few exceptions, the world’s most successful websites that are not more successful in the business world?
Many big name company “websites a Waste of Time for Visitors
The site talks about McDonald’s on food, but no menu. Coca-Cola USA web site has no clear ingredients list or nutritional information, no recipes for swimmers or mixed drinks, no history and no other way, those who love Cola. All this information has been inexplicably to the “society page at any other site is for investors. The Johnson & Johnson site for information, if you can access, if the author tries to open it, it ’s Web collapsed two browsers (Internet Explorer and Mozilla) before finally provides (on the Opera browser).
Many renowned companies’ websites offer education in what not to design Web pages. The most important lesson is not to sacrifice, ergonomics, to try, cool, and never forget why users to your site first. McDonald’s is the largest restaurant chain, but not receive, because this way of its website.
Why Big budget websites more bombs than Blockbuster
The websites of many successful businesses (both B2C and B2B) are like the big budget Hollywood films, up to several millions on stars and special effects, and a quarter percent of the budget for the script. Worse, the specific effects of the Blockbuster web pages are more anger impressive.
Special Effect that Bombs, item 1: Flash!
If Web sites do not provide content, any information you read, what they do, instead of? Spinning-Cola bottles. Chicken McNuggets and fries to reduce it, if you place the cursor over it. Change image search generic offices and men in full suits (on the website of real estate giant CB Richard Ellis, but said, in essence, that the general appearance, many web sites) .
Sure, Flash can be used as a means of content words, both printed and recorded, and the images that actually illustrate something. But often it is to impress. And he ends the most boring. Who wants to spend most of one minute waiting for a rotation of generic pictures of smiling models?
Special Effect that Bombs, item 2: Splash Screens
Give you information on duracell.com provide batteries that you will find, if you have the patience is not on the “Back” button while the page displays an image of a battery revolving slowly painful.
The http://www.mcdonalds.com you filled with pictures of happy children playing with Ronald McDonald and a menu, where you.
Johnson and Johnson’s Web page shows a logo before automatically redirecting to the main page, ie, if not first crash your browser (which happens, if the author is trying to ‘ access the page on May 2 2004).
Another possibility for consumers to large corporations on the website of Clemens Schick to Mercedes-Benz to Thomas Cook your time with splash-pages, by clicking on which country you visit. This would automatically recognized, or at least, could be useful in the world have been contained on the home page, with the option to choose a prominent displays.
Splash-pages on the Internet Association is expected before the LINE OUT on the inside. Unless a page is part of a night club or a professional service over the economy, outside the man can not be a good idea.
Special Effect that Bombs, item 3: poorly constructed or built “dynamic” features
Every surfer has a story about a basket that bad, unless they click “purchase” on something she really wanted. Or a more detailed form, all the lost information, according to the “Submit” button pressed.
Sometimes the dynamic content for the way a website is. If dynamic content is so complex that it is problematic for many users, it is unlikely that dynamic content, it is worth. When I visited disney.com in May 2004, my first message was a greeting that your computer is up-to-date (or not) for the site.
In short, you may at your small or medium-sized enterprises, especially larger than Coca-Cola or Disney, but you’ll never, if your site looks like this.
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