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A Three Step Guide for Planning A Usable Website

Placed in Website Tricks | February 10th, 2010

A website is like a flow of information with you as an advertiser and your site visitors to receive such information. If you do not plan your website to this effect from the beginning, we were able to research a new website that meets your immediate needs … but not that of the visitors to your website.

With one click of your website has never been easier for Internet users. There are about 35 million websites competing with yours on the Internet (Source: http://www.zooknic.com/Domains/counts.html). The results of the search engines are getting better and Internet connection speeds faster and faster – a finding the websites of your competitors is now very quick and easy.

1. Practice your immediate needs of their visitors’

Your website to provide information that meets the immediate needs of visitors to your website. This is the fundamental principle behind the design of usable web site, so we’ll repeat again: your site to provide information that meets the immediate needs of your visitors.

OK, now we just need that we are facing a problem: Your goals for the website are probably different from the immediate needs of visitors to your website. Oh dear.

Illustrate this problem and its solution with the example on the website of a web design company. Their immediate goal is to provide visitors with them and, finally, the Commission they are working some Web development. Visitors to your site are probably still working in web development (if not interested, why they are on this site?), But it is unlikely that the immediate need for them when they arrive on the site.

The immediate needs of site visitors are likely to answer questions such as:

- Can I trust them?
- Are they good, are they doing?
- Will they do the job?

Before the website begins to sell on its site visitors, it has to answer their questions and allay their fears. This is vitally important that once more: Before the Web site to sell to its website visitors, they must answer their questions and allay their fears.

In the case of this web design company, they could offer a portfolio, customers can recommendations, etc., from other information they have to offer in mind?

2. Create an information flow

Now, we have worked, what are the immediate needs of visitors to our site, we must create a flow of information, a path (or paths) that your website visitors will incur while on your site. The path (s) will first address their concerns and needs and will gradually decrease and they take to fulfill your purpose for them. To create this plan we need:

- Identify different groups of people who use your site
- Work on what you want each group to present on your site
- Identify the information you provide, such as these (and in what order to achieve)

- Understand what they could before this
- Identify the information that you stop on, that deferred
From this you will a list of websites and a vague idea of how they come together to create. You’ll be able to work well, which contain pages on the site and summarize how these pages.

Note, however, some users need more information than others, so you should always get them with a selection of information or training on takeoff, so they can provide objective you’ve done for them.

Referring to the website of the company web design, information flow that could make your website visitors could look like this, go to:

1. Home
2. Portfolio
3. Customer Testimonials
4. General information about the company
5. Staff Bios
6. Terms
7. Good Web Design Tips
8. Contact Us

The ultimate objective of the Company web design is for site visitors to contact them and request their services. Wherever users are in this flow, they must be able to easily access and instantly you jump directly to the contact page at any time.

You’ve probably already seen this in action on websites. They come to the site and there are two or three prominent links (often in the form of boxes) telling you some basic information and request that you click on them to take you to another part of the site. You go to the corresponding page on the site, please read the information and then decide where they will come. And it goes on and on until you either quit or complete the desired target site.

So the web design company web could look like what you see on http://www.webcredible.co.uk/images/plan-usable.gif.

The three fields in the center, answer some questions that users immediately and proactively concerns. The contact button on the upper left can remain in this position on each page, so users always have the opportunity to work directly on the contact page.

3. Usability Testing

Once the sitemap has been created, it is time to test. This is the most important test of usability needs to be done, and one that allows you to save more time and money in the long term. Every £ 1 invested in your site easily add 10 € to 100 € (Source: http://www-3.ibm.com/ibm/easy/eou_ext.nsf/Publish/23/).

If you do not use tests to determine the structure of the website does not make sense if the site running. This can and has happened and it leaves you with two choices: redesign the website or new website – neither attractive options.

The most common objections to do usability testing are:

- It’s too expensive!
- It is too long!
- I do not know how!

False, false, false! Usability testing is especially at this early stage of incredibly cheap, fast, simple and easy to do. You only need five people the plan / site plan and ask them to show:

- What is the purpose of this site?
- If you are on this page where you click? And then?
- Is this what you need?

That’s it! Until these five people form about your user profile, everything should be fine. It is shown that the use of detection of five people for a usability test is 85% of usability problems of the site (Source: http://www.useit.com/alertbox/20000319.html).

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